breastfeeding myths

Common Breastfeeding Myths Debunked: What Indian Mothers Should Really Know

Breastfeeding is one of the most natural aspects of motherhood, yet it is also one of the most misunderstood. From well-meaning relatives to friendly neighbours and social media threads, mothers often hear a long list of do’s and don’ts that can feel confusing, contradictory and, at times, overwhelming. In India especially, cultural beliefs, traditional advice…

Prenatal Class

Joining a Prenatal Class Is One of the Smartest Investments Parents Can Make

Pregnancy is a time filled with excitement, anticipation and, quite naturally, a fair share of questions. For most expectant parents, the journey from the first positive test to holding their baby involves navigating a vast sea of information, emotions and decisions. In this landscape, prenatal classes stand out as one of the most valuable investments…

online support groups from bump to baby

How Online, WhatsApp, and Other Support Groups Empower Expecting and New Parents From Bump to Baby

By Sonali Shivlani, Pregnancy and Parenting Consultant, Director – CAPPA India Pregnancy and early parenthood are among the most profound transitions in a person’s life. They bring immense joy, excitement, and love — but also uncertainty, doubt, and sometimes even isolation. While previous generations relied on family members, neighbours, and elders for guidance, today’s parents…

personalised pregnancy support multi national companies

Personalised Pregnancy Support for Women Working in Multinational Companies

Pregnancy is an exciting and transformative phase in a woman’s life. However, for women working in demanding corporate environments—especially in multinational companies—the experience can often be layered with additional challenges. Balancing a dynamic career, global work expectations, and personal wellbeing requires not just resilience but also the right kind of support. In recent years, multinational…

office to motherhood

Why Pregnancy Support Services Matter During the Office-to-Motherhood Transition

1. Empowering Women with Knowledge One of the most powerful aspects of pregnancy support services is access to accurate, practical information. Many working women are used to researching and preparing for their professional projects meticulously, but when it comes to pregnancy, information can often feel fragmented and confusing. Support programmes provide structured knowledge about nutrition,…

personalized pregnancy support for employees

Personalised Pregnancy Support for Employees: Why It Matters More Than Ever

Pregnancy is a transformative period in a woman’s life, bringing physical, emotional, and professional changes all at once. For working women, this journey often unfolds alongside demanding careers, packed schedules, and the pressure to perform at their best. Employers today are recognising that supporting expectant employees is not just a matter of compliance or goodwill;…

Why Corporates Should Offer Pregnancy Services

Why Corporates Should Offer Pregnancy Services: A Strategic and Human-Centric Investment

Workplaces are changing. What was once a purely transactional relationship between employers and employees is now evolving into a more holistic, people-centred approach. Companies no longer view staff only as a workforce but as individuals with complex needs, aspirations and life stages. One of the most significant life stages that an employee may experience is…

AI powered parenting

AI-Powered Parenting – What It Means, Risks, Benefits and Long-Term Impact

Parenting in the twenty-first century looks very different from the way our parents or grandparents approached it. Where earlier generations relied on extended families, neighbours, and instinctive wisdom, today’s parents are just as likely to reach for their smartphones before calling Grandma. From pregnancy-tracking apps to sleep monitors and AI-powered toys, technology has become an…